Customer Relationship Management

Unlike generic CRMs like Salesforce or HubSpot, our fitness CRM understands membership sales cycles, tracks trial class attendance, manages guest passes, handles membership renewals, and includes fitness-specific automation like class reminder sequences and retention campaigns tailored to gym and studio operations.

Yes, our CRM includes intelligent automation that follows up with prospects through multiple channels - email, text, and phone calls - at optimal intervals. The system automatically adjusts follow-up frequency based on lead engagement and stops when someone converts or opts out, maximizing conversions while respecting preferences.

The CRM analyzes member behavior patterns including class attendance frequency, booking gaps, payment delays, and engagement levels to predict churn risk. It automatically alerts you when members show cancellation warning signs and triggers retention campaigns to re-engage them before they leave.

The CRM automates welcome sequences for new members, class reminder emails, birthday messages, membership renewal notifications, win-back campaigns for cancelled members, referral requests, review solicitations, and personalized fitness milestone celebrations - all customized to your brand voice.

Absolutely. The CRM handles the complete client lifecycle from initial inquiry through long-term membership management. It tracks prospects through the sales process, then seamlessly transitions them to member management with retention tracking, upselling opportunities, and lifetime value optimization.

The CRM automatically tracks membership expiration dates, sends renewal reminders at optimal intervals, identifies members likely to renew vs. cancel, and triggers personalized retention offers. This proactive approach increases renewal rates compared to manual renewal management.

The CRM automatically responds to after-hours inquiries with immediate acknowledgment, schedules follow-up reminders for your team, and can trigger automated nurture sequences to keep prospects engaged until you can personally connect with them during business hours.

Yes, the CRM manages the complete guest and trial member experience, tracking who referred them, their trial period usage, follow-up sequences, conversion rates, and identifies which trial offers convert best. This ensures maximum conversion from your trial member investments.

When members request cancellation, the CRM triggers retention workflows including special offers, membership freezes, or downgrades. It tracks cancellation reasons, success rates of different retention strategies, and identifies patterns to prevent future cancellations.

The CRM integrates with payment processors to track payment history, identify failed payments, automate dunning sequences for overdue accounts, and alert staff to billing issues. It helps maintain positive cash flow while preserving member relationships during payment problems.